Hi, I'm Joe walker
A marketing graduate with hands-on industry experience and a passion for helping businesses grow through strategic marketing.
What i do
Strategy
Understanding audiences, positioning, and business goals.
Digital Marketing
Supporting campaigns across digital channels and platforms.
Content Production
Helping produce high quality content for digital platforms.
Experience
Northumbria University
• Graduated with a first-class honours degree in business and marketing.
• Gained a strong understanding of marketing strategy, consumer behaviour, branding, digital marketing, and business management.
Industry Experience
• Worked with Fruition media for 7 months on multiple projects for clients such as NatWest, panda Recycling, and Munich RE.
• Gained skills in video production, video editing, and graphic design.
Projects
• Competed in a DMA marketing competition in London and won.
• Created a number of engaging LinkedIn posts
• Aided Ayoob AI with creating high quality video content.
Featured Work
Digital Marketing Association
Breif
In the summer of 2025, I travelled to London to take part in a DMA marketing competition. Working as part of a team, we were challenged to develop and pitch a customer engagement campaign in response to a real business brief.
The objective was to create a Spotify Wrapped-inspired email campaign that would deliver a personalised year-end review for customers while encouraging social sharing. To support our work, we were provided with an extensive customer dataset containing purchase history, order frequency, transaction timings, and product preferences.
Strategy
Our team began by analysing the success of Spotify Wrapped and identified personalisation as the primary factor behind its popularity. The campaign succeeds because it transforms customer data into a meaningful and shareable story.
Using the client data, we developed a campaign that combined personalised insights with a creative customer experience. Alongside individual statistics such as purchasing habits and ordering patterns, we introduced a unique "customer horoscope" concept. Each customer would receive a bespoke profile and animal mascot generated from their behavioural data, creating a campaign that was both highly personal and naturally shareable across social media.
Result
The final campaign was presented to a panel of judges consisting of marketing professionals and business representatives from a variety of organisations.
Our approach was praised for its creative use of customer data, strong strategic thinking, and ability to turn transactional information into an engaging customer experience. The campaign successfully balanced personalisation with shareability, addressing the objectives of the brief while offering a distinctive creative concept.
As a result, our team was awarded first place in the competition, demonstrating our ability to analyse data, develop innovative marketing ideas, and deliver a compelling pitch under pressure.
Ayoob AI
Breif
Ayoob AI was looking to strengthen how it communicated its services, values, and overall mission to prospective clients. As part of this project, I contributed to the development of a proposed video and social media campaign designed to make the company's offering more accessible and easier to understand.
The objective was to identify potential customer pain points and develop a content strategy that would better communicate the practical value of Ayoob AI's services.
Strategy
My role focused on campaign planning, content development, and presenting recommendations to the client. After reviewing Ayoob AI's positioning and target audience, I helped identify areas where messaging could be simplified and aligned more closely with client needs.
The proposed campaign centred on short-form video and supporting social media content that would explain key services, address common questions, and showcase the company's expertise in a clear and engaging way. Alongside the campaign concept, I contributed to the creation of supporting documents and presentation materials used to communicate the strategy and recommendations.
Result
The project resulted in a fully developed campaign proposal that was presented to Ayoob AI for consideration. While the campaign had not yet been executed, the work provided a clear strategic framework for future content creation and audience engagement.
This project strengthened my experience in marketing strategy, campaign planning, client presentations, and translating complex technical services into clear and compelling marketing communications.
Northumbria Aerospace building
Breif
For my undergraduate dissertation at Northumbria University, I investigated how the university could increase interest and enrolment in its aerospace programmes.
The project aimed to identify the factors that influence students' decisions to pursue engineering-related subjects and explore how these insights could be used to strengthen recruitment efforts. To support the research, I conducted a survey of engineering students and reviewed existing academic literature on STEM engagement and career choice.
Strategy
The research combined primary and secondary data collection to build a comprehensive understanding of student motivations. Through survey responses, I explored the experiences and influences that led current engineering students to choose their field of study. These findings were then compared against existing research into STEM participation and educational pathways.
A recurring theme emerged across both the survey data and academic literature: early exposure to engineering concepts and the development of a genuine interest in the subject were significant factors in later educational choices. Students who had engaged with engineering-related activities, projects, or role models at a younger age were more likely to pursue engineering at university level.
Result
Based on the findings, I recommended that Northumbria University focus on creating earlier engagement opportunities for prospective students. One of the key recommendations was the development of outreach initiatives and after-school programmes in partnership with local schools, designed to introduce young people to aerospace and engineering concepts before they make important educational decisions.
The project strengthened my skills in research design, data analysis, insight generation, and strategic recommendation development. More importantly, it demonstrated how evidence-based decision-making can be used to address real organisational challenges and inform long-term growth strategies.
Contact me
Interested in working together or learning more about my experience?
Contact me!